The Capsule Wardrobe for Motherhood That's Saving Mums £££

Mums and mums-to-be spend over £700 on a maternity wardrobe not fit for purpose. The Mum Collective is here to change that, offering luxury loungewear that will journey with you from bump to baby, breastfeeding and beyond.

Navigating motherhood is a journey filled with joy, challenges, and constant change. Yet, maternity and breastfeeding wardrobes have failed to keep up with modern mums' needs - until now. Enter The Mum Collective, a multi-award-winning brand featured in Vogue and Cosmopolitan, founded by Sophie Baldwin to shake up maternity and postpartum fashion with stylish, functional, and long-lasting loungewear.

A Founder on a Mission to Change Maternity Wear

The inspiration behind The Mum Collective was born from Sophie Baldwin's personal experience.

"When I fell pregnant with my first baby, I struggled to find neutral, comfortable, and practical loungewear that suited my changing body and lifestyle. The options felt outdated, impractical, and far from stylish."

Seeing a significant gap in the market, she set out to create a capsule wardrobe designed to support mums through every stage of their journey—from pregnancy to postpartum and beyond.

A Wardrobe Designed for Every Stage of Motherhood

Unlike traditional maternity wear that is often short-lived and impractical post-pregnancy, The Mum Collective offers a thoughtfully curated capsule wardrobe for mums and mums-to-be. With a focus on timeless, high-quality pieces, the collection includes:

Malika Knitted Maternity & Breastfeeding Wrap Dress

The Malika Knitted Wrap Dress – A versatile staple for pregnancy and postpartum wear.
The Hannah Button Down Top – Designed for effortless breastfeeding access.
The Chloe Lounge Set – Combining comfort and style for everyday motherhood.
The Olivia Sweater – A go-to layering essential for busy mums.

What’s Next for The Mum Collective?

With a growing customer base and increasing industry recognition, The Mum Collective is expanding its reach in 2025. Sophie Baldwin and her team will be attending major baby shows and hosting exclusive pop-ups throughout the year, allowing more mums to experience the brand in person. The company also has plans to introduce its collection to select boutique retailers soon.

Recent launches include the Hannah Button Down Top and the Amelia T-Shirt in White, further expanding the brand’s signature collection of stylish, functional maternity and postpartum wear.

Hannah Breastfeeding & Maternity Button Down Top

Emmie Breastfeeding & Maternity Lounge Top

Where to Shop The Mum Collective

To explore the full collection and learn more about the brand, visit www.themumcollective.co.uk.

Press Contact:

Sophie Baldwin

Email: hello@themumcollective.co.uk

Website: www.themumcollective.co.uk

About The Mum Collective

Founded in 2021, The Mum Collective is a UK-based maternity and breastfeeding wear brand dedicated to empowering mothers with stylish, functional, and sustainable designs. Recognised by leading parenting awards and featured in top fashion publications, The Mum Collective is transforming the landscape of maternity and breastfeeding fashion.

Stockist details

| http://www.themumcollective.co.uk

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