The idea for Beside was born out of a study of porcelain stoneware in its essence, and in particular from the observation of the back of the tile, the usually hidden and unexplored B-side (hence the name B-side) that unexpectedly became the protagonist of that collection. Massimiliano Adami had the genius to see a decorative motif in the typical checked structure of the back side of tiles. He had then enhanced that pattern by breaking it down and then reassembling it by remixing the geometry of the mosaic and decorating it with the colours and reflections of ceramic glazes. Playing with geometries, shapes and colours, he had thus created a totally new mosaic concept, a creative and personal interpretation, an apparently simple but absolutely innovative idea.
Upside is an evolved re-elaboration of the Beside collection: the Refin laboratory re-interpreted the project by applying new production technologies, translating the most representative elements of the original design into an expanded, ultra-decorative range with a remarkable expressive impact. The result is a re-edition that retains the designer's stylistic signature and exploits the full force of his idea: an evolved and creative update of Adami's mosaic that takes its geometry and makes it potentially infinite, applying it to larger formats, thus revolutionising its perception.
Thus the revived geometries and colours of an iconic collection that left its mark on the world of ceramic tile mosaics was brought back to life.
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