In celebration of International Women's Day, Weirdstock, a bold and innovative bedding brand launched by solopreneur Johanna Haughey-Lewis, is making waves in the design world. In just six months since its August 2023 debut, the brand has garnered rave reviews, press coverage in The Guardian and popular blogs, and a loyal following for its unique blend of retro-inspired design, ethical production, and vibrant colours.

Breaking the Beige Barrier

Weirdstock stands out in a market saturated with neutral-hued bedding. Johanna, the creative force behind Weirdstock, believes luxury shouldn't be synonymous with boring, and sustainability shouldn't limit colour palettes. Her collections, inspired by the 60s and 70s, burst with personality, perfectly complementing eclectic and maximalist interiors.

Sustainable Sleep, Ethically Made

Beyond aesthetics, Weirdstock prioritizes ethical and sustainable practices. All bedding is crafted by fairtrade suppliers in India using GOTS-certified organic cotton and dyed with eco-friendly, Oeko-Tex certified dyes. This commitment to social and environmental responsibility resonates with consumers seeking conscious choices for their homes.

Early Success and Future Plans

Weirdstock's innovative approach has garnered impressive early success. Featured in The Guardian, Ethical Unicorn, and demicolleen.com, the brand has also secured stockists in independent boutiques and even had a stint at the prestigious Wolf & Badger. With rave reviews on Trustpilot and a near-sell-out of its popular "Motel California" collection, Johanna is preparing to restock in May 2024, further solidifying Weirdstock's position as a disruptive force in the bedding industry.

Empowering Women Entrepreneurs

As a female founder, Johanna embodies the spirit of International Women's Day. Her solopreneur journey inspires others to pursue their creative visions and break barriers in traditionally male-dominated industries. Weirdstock's success is a testament to the power of innovation, ethical practices, and a commitment to self-expression, paving the way for a more vibrant and sustainable future for home design.