Each year, the journey towards the perfect Cox & Cox Christmas begins before the previous year’s presents have even been wrapped, with our buying and styling team plotting ideas, gathering inspiration and pulling together the building blocks of what will become next year’s Christmas trends.

Travelling throughout Europe to explore and develop the pieces that will bring their visions to life, Head Buyer Dani Taylor and Stylist Danielle Waving begin each year with a blank canvas and an open mind.

“Starting afresh each year can be a little daunting,” explains Dani, “but the key is in knowing that people expect us to push the boundaries and having the courage to present products and ideas that customers won’t have seen elsewhere. Nobody comes to us for gold and green, they want something different.”

With product selections and photoshoots taking place early in the year, the team often find themselves completely immersed in Christmas from January to April – but Danielle laughs that it’s not too difficult to get into the festive frame of mind;
“Creating a finished look is the product of months and months of hard work and attention to detail, so it’s impossible not to get excited when you’re shooting.”